Rick Sedler, CEO and President of RMS Media Group, knows the value of making quick connections with potential clients. In the world of luxury media, where every second counts, being the first to respond can be the difference between making a sale or missing out entirely.

“The ideal amount of time to get back to a caller has gone from 24 hours to 4 hours to 2 hours to 5 minutes. They might have already talked to 3 people by the time you call them back,” Rick explains. 

Quick response time matters—especially when your audience is ready to buy luxury on the spot.

Rick drives home the point with a powerful story about a friend of his. “He was sitting on his dock and suddenly decided he wanted to buy a boat. So he called one place, and he left a message. Then he called another place, a salesperson answered and offered to drive a boat over to his dock. My friend bought the boat it on the spot. A few hours later, when the first place called back and tried to make a sale, my friend said, ‘I’m already in my boat!’”

Naturally, for RMS Media Group as with so many businesses, quick response times are critical, and Nucleus AI delivers. “The most important thing is to either get answers to callers quickly or transfer them right away to the right person. We love that we have someone to immediately respond to a caller. And not just a recorded dialogue, but a real conversation with them.”

Rick says that one of the standout features of Nucleus AI is how natural the interactions feel to callers. “When calls get passed through to us, our callers tell us, ‘I was talking to Maria. I thought it was a real person!’ They don’t realize it’s AI.” Rick says.

Having tried “six or seven other AI receptionist services,” Rick finds that Nucleus AI surpasses them all in conversational quality. “Nucleus does a good job of that,” he confirms. In fact, Nucleus AI does such a good job that Rick has set up multiple Nucleus accounts for RMS Media and all of its subsidiaries.

Rick acknowledges that when AI Attendant technology was first introduced at RMS Media Group, his salespeople were worried about their job security. “At first my salespeople were afraid. They were asking me, ‘Are we going to be out of a job?'” But Rick quickly addressed their concerns.

“I believe in clear, direct communication—no fluff, just the truth. I told them, ‘Listen, 70% of a salesperson’s time is wasted with callbacks and hunting for leads. What if we were able to flip that? How would that change if you could focus on closing sales?’ On a team you have people that do specific roles. I told them to do the things really well that they can do that AI can’t compete with, like prioritizing buyers who are already primed to make a decision.” Today, his team now appreciates the efficiency that AI brings to their work.

From Rick’s perspective, the success of Nucleus AI comes down to how well they can integrate it into their workflow, and how it genuinely improves their customer service by providing instant service and natural-sounding, intelligent conversations.  “My first reaction when I tried it was ‘Wow! How did it do such a good job?’ How did it know so much about my company? I was blown away with the response, along with others in my office.”

On a lighter note, he jokes, “It seems to learn with more communication with customers; it appears to keep getting better. And so, I wonder, ‘Does the AI know it’s doing a good job?’ And I think it does.”

RMS Media Group brands like Luxury Pools and Outdoor Living reflect the aspirational lifestyle their audience craves—Nucleus AI helps maintain that standard from the first call.

Ultimately, RMS Media Group’s experience with Nucleus AI demonstrates the platform’s ability to enhance customer experiences and streamline internal processes without sacrificing the personal touch that makes their business successful.

To learn more about RMS Media Group, head to their website, or call 857-957-8935 and talk to Maria!