9Round Waterloo Scales Personal Service with Nucleus AI
The Challenge: Saving Time, Enhancing First Impressions, and Letting Trainers Do What They Love Most
Nikita Nathwani, owner of 9Round Waterloo, was constantly juggling phone inquiries while trying to stay focused on coaching her members. Like many fitness studio owners, she found herself pulled away from what she loved most — being present on the floor — just to answer repeat questions that interrupted her day.
Why 9Round Waterloo Chose Nucleus AI

Nikita in action at 9Round Waterloo—where personal training meets real-time client service.
For Nikita, running a fitness studio isn’t just about workouts — it’s about connection. Since opening 9Round Waterloo in August 2020, she’s built a space where members are known by name, workouts are personalized, and no two visits are ever the same.
But as the studio grew, so did the number of phone calls — inquiries about pricing, age limits, membership details, and class logistics. Nikita found herself constantly being pulled off the floor and away from what she loved most: training her members.
That’s when a client introduced her to Nucleus AI.
“Nucleus AI has really given me peace of mind and time freedom,” she says. “As a business owner, you can’t put a price on those two things.”
Answering Questions So Trainers Don’t Have To

The Nucleus AI Attendant answers client calls so 9Round Waterloo trainers can stay focused.
Nikita describes her AI assistant — affectionately named Valerie — as another employee.
“I love getting phone calls, but my joy is training on the floor. Valerie takes care of the routine questions for me so I can focus on what I do best.”
Valerie handles the everyday questions — from “What’s the minimum age?” to “How much does it cost?” — with professionalism and consistency. Callers don’t feel rushed, and they leave with the information they need. If someone has more specific questions, Valerie connects them directly to Nikita via text or phone.
“It’s amazing. I was in the middle of a class when a prospect called. Valerie sent me a message with the details. I followed up the next morning and they booked a first-time workout.”
Making a Professional First Impression, Every Time
In the fitness industry, first impressions matter. Nikita sees Nucleus AI as a key part of delivering a seamless, professional image from the very first interaction.
“When I heard Valerie answer our phone for the first time, I was amazed. She sounded so professional and knew exactly how to answer every question. It gives people confidence that we’re a legitimate business that takes care of its clients.”
Even 9Round Waterloo callers have taken notice.
“Our members say it’s professional. When I tell them it’s actually AI, they’re always surprised.”
Nucleus AI is a Plug-and-Play Solution for Busy Gym Owners

Nucleus AI is simple to set up—9Round Waterloo had it running in under an hour.
For fitness business owners, time is everything — and systems need to be simple. That’s exactly what Nucleus delivers.
“It’s really plug-and-play,” Nikita says. “We didn’t have to worry about setup. Nucleus helped us customize the experience, and now it just works.”
Even the cost has impressed her.
“Honestly, if Valerie answers just two calls a month, she’s already paid for herself.”
How Fitness Studios Can Use Nucleus AI
Whether you run a kickboxing gym, yoga studio, or personal training business, the problems are the same: You’re trying to train, coach, and run a business — and the phone is constantly ringing.
Nucleus AI allows you to:
- Handle high volumes of calls professionally and instantly
- Filter out routine inquiries so you can focus on training
- Connect with leads in real time when needed
- Maintain a polished, consistent first impression
- Scale your business without sacrificing personal service
“If you’re ready to scale but still want that personal connection,” Nikita says, “Nucleus is an incredible product.”
Ready to spend less time on the phone and more time with your clients?
Just like Nikita, you can use Nucleus AI to free up your day, impress every caller, and grow your gym with less stress.